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AI ad examples: 13 UGC reels and why they work
The 13 ads below are the reels on the fairytale video home page. Every person, place and moment in them is AI-generated; none of it was filmed. Each clip is five seconds long, and each does the same few things well. Here they are one by one: what happens, what's said, and what to borrow for your own product.
What all 13 have in common
- One person, one action. Nobody does two things. They put on blush, take a bite, hold up a tee.
- A phone camera. Selfie distance or eye level, handheld, in natural or practical light.
- A short line. Every line is 5 to 12 words, about two words a second.
- The subject close to the lens. The product or the moment fills a good part of the frame, not a corner of it.
- An everyday place. A bathroom, a parked car, a café terrace, a shop floor.
Beauty
Blush, then go: the get-ready chat
What happens: at her bathroom vanity, a creator in a headband and robe sweeps on blush, then holds the brush and the open compact up to the camera while she talks.
The line: "Wait, that's actually so pretty. Okay, no more blush."
Borrow this: the product stays in her hand and turned to the lens the whole time. The routine gives the action a reason, and the line is a reaction, not a pitch.
The winged liner at the makeup table
What happens: a creator draws on winged eyeliner at a makeup table full of products, then lowers the pen and talks to camera.
The line: "Okay, wait, that wing actually turned out pretty good."
Borrow this: the application happens in the first second, so the hook is the action itself. The line points at the result we've just seen.
One coat at the mirror
What happens: filmed in the bathroom mirror, a creator brushes on mascara, then smiles with the wand still in hand.
The line: "Guys, I'm ready to go."
Borrow this: five words. A short line leaves the clip to the action, and it's easy to caption.
Food and drink
The first bite in a parked car
What happens: a creator in the driver's seat is already biting into a foil-wrapped burrito as the clip starts, chews, and reacts to camera with the takeaway bag in front of him.
The line: "Oh wow, that burrito is actually so good."
Borrow this: starting mid-bite skips any intro. The car is a believable place to eat a takeaway, and the bag puts the brand in frame without anyone holding it up.
The croissant held to the lens
What happens: at a café terrace, a creator holds a torn croissant right up to the camera so we see the layers inside, and talks over it.
The line: "Oh, that's so buttery. I'm getting crumbs absolutely everywhere."
Borrow this: the food is closer to the lens than the face, so on a phone it's the biggest thing on screen. The line describes texture, which the picture proves.
Matcha on a city walk
What happens: a creator films a selfie on a Paris street with the Eiffel Tower behind her, holding an iced matcha up beside her face.
The line: "I only came out for a walk, obviously I got matcha."
Borrow this: the drink is part of a moment, not the whole subject. The joke in the line does the work a sales pitch never would.
Fashion
The first look in the store
What happens: in a streetwear store, a creator films himself holding a graphic tee on its hanger toward the camera.
The line: "Oh, this one's sick. Hold on. I'm trying this on."
Borrow this: the line promises the next moment, which is a hook for a follow-up ad. If you sell the tee, make sure the print on it is yours and that no other brand is on screen; list other logos in the exclusions.
Unboxing day
What happens: in a sneaker shop's stockroom, a creator tilts an open shoebox toward the camera to show the pair inside.
The line: "Okay, they finally arrived. These look even better in person."
Borrow this: the box opens toward the viewer, so the reveal is ours too. As with the tee, the only brand on screen in your version should be your own.
Out and about
A selfie walk through a festival
What happens: at sunset, a creator walks through a festival crowd with her arm out, filming herself with the stage behind her.
The line: "Oh my god, listen to everyone, this is so good."
Borrow this: the place is the product. For events, venues and travel, the setting does the selling and the creator's energy carries it.
A run in the rain
What happens: in a hooded jacket with wired earphones, a creator films herself running through heavy rain under the Golden Gate Bridge.
The line: "Guys, you need to try out fairytale video."
Borrow this: an unexpected setting makes a plain recommendation memorable. Weather, movement and a breathless delivery do the attention-grabbing.
Presenters and reactions
The live reaction
What happens: a gamer in a headset at a neon-lit setup reacts to something on screen, with a stream's chat running beside him.
The line: "No way. Did you see that? I actually hit that."
Borrow this: a reaction is a hook on its own. We don't see the game; we see what it does to him.
The walk-and-talk presenter
What happens: a presenter walks between rows of vines, explaining to camera, while a four-legged robot carrying grapes walks beside him.
The line: "So now it's picking grapes by itself while we're just walking along."
Borrow this: for a product that's hard to hold up, such as a machine, a service or a place, a presenter walking beside it explains it in one sentence.
The ad that says it's AI
What happens: by the water with the Golden Gate Bridge in the distance, a creator holds up her earphone mic and talks to camera, with captions and a logo on screen.
The line: "Guys, I just tried out fairytale video. I am literally AI."
Borrow this: the disclosure is the joke. Captions in the lower third carry the line for viewers with the sound off.
Make your own
- Pick the example closest to your product and write down its pattern: the place, the one action, the line.
- Swap in your product, keeping the action simple enough to finish in a few seconds.
- Write your line in 5 to 12 words. The AI video ad prompt template shows where it goes.
- Get the product right with a clean photo and a label close-up; see how to turn a product photo into a video ad.
- Follow the steps in how to make an AI ad to plan, check and finish it.
Use these creators in the studio
The 13 people in these reels are characters in the fairytale video library: Chloe, Mia, Lena, Sam, Lucas, Nina, Kai, Andre, Sienna, Zoe, Jordan, Theo and Ava. Each one's character sheet was made from the first frame of their reel, and the library's voices are the speech from these same reels. Pick one, add your product and a scene, and the studio writes a timed plan and makes a free preview. More on the format in AI UGC ads.