fairytale video
Make an ad
What fairytale does for product ad creators
Here, fairytale means fairytale.video, the web studio for making short AI video ads from product and scene references. The practical task is to prepare an ad concept, render it and judge whether the result represents your product accurately.
Think in terms of a production assignment
A hypothetical candle shop might have a photograph of a ceramic vessel, a close-up of its label and a picture of the shelf where it wants the candle shown. Fairytale can use those references to make a short product scene. A fictional creator may pick up the vessel and turn its label toward the camera, or the ad can focus on the candle without a character.
That assignment differs from proving how long the candle burns or whether customers enjoy its scent. Those facts need the merchant's own evidence. A generated creator can explain a confirmed feature; the character is not a real customer with a personal experience.
For a first project, write one sentence answering: “What will the viewer learn by watching the product move?” In this example, the useful answer is “They will see the vessel and the label in a home setting.” A claim such as “They will discover the best candle on the market” supplies no reviewable action.
What you bring and what the studio prepares
You bring product facts, photographs, an intended message and exact spoken lines if the ad uses speech. The Guided ad flow organizes the optional character, product, scene, description and generation settings. A prepared shared reference can be selected from the library. Uploading your own reference photos does not itself draw a paid sheet; missing sheets are prepared with the video when you choose Generate.
The character sheet uses two views: a face close-up and a complete front view of the outfit. Product references keep the hero and identifying detail alongside the product sheet. Scene references carry the location and style direction. These inputs help continuity but do not guarantee that every label or hand movement is correct.
What you receive and what you decide
Videos use Seedance 2.5, with durations from 4 to 30 seconds, vertical or horizontal framing and 720p or 1080p resolution. The Generate button shows the credit quote. Guests can prepare a studio project, then sign in with Google for paid generation.
Review the resulting motion, product and speech before posting. Add captions only when you choose that action on a finished video, then inspect the heard words and placement. A captioned render makes a new MP4; your original remains available.
The first-ad guide helps you choose a bounded idea. The guest-project walkthrough explains preparation and sign-in. Neither preparation nor a polished result establishes that an ad will convert; that remains a separate question for an actual campaign.