fairytale video
Make an ad
Choose a character for your fairytale ad
A character should help the viewer understand the product action. Choose the role before choosing the face. For an ad about a bag strap, a person can show how the strap sits on a shoulder. For an ad about a printed pattern, a clear product view may carry the entire message.
Start with a specific brief
Imagine a hypothetical shop introducing a canvas tote. Its references show the front, strap and inside lining. The brief is: “Show one creator lifting the tote onto their shoulder and holding still so the strap length and front pattern are visible.” Exact dimensions are unknown, so the copy does not call it oversized or promise a laptop fit.
Four options serve this brief differently:
- Shared character: useful when a prepared fictional creator's outfit and framing already suit the tote. Review the reference rather than assuming every library character fits the idea.
- Uploaded character: useful when an authorized person's appearance matters. Upload clear identity photographs; the character's missing sheet is drawn with the video when needed.
- Described character: useful when you need a fictional person with a particular presentation, such as a simple shirt and unobstructed shoulders. Drawing that character is a separate paid preparation action.
- No character: useful if the tote can hang on a hook and the ad only needs to show the pattern. This removes a person from the concept, but it does not make the video free.
Inspect the face and the complete outfit
The character sheet has two panels: a front face close-up on the left and a full front view of the outfit on the right. The head, hair, neck and shoes should remain inside the view with neutral margins. For the tote action, also look for sleeves or accessories that might hide the strap attachment.
A new look replaces the character's current sheet. It is paid preparation, so choose it only when the outfit contributes to the brief. Changing a shared reference creates your account's copy; use that copy consistently in the ad.
Choose speech independently
The ad's voice is chosen in the character dialog. Use a library voice or a permitted own sample and approve the exact spoken line. “See the tote on the shoulder” describes the shot. “I carry this every day” invents personal use by a generated person and should not stand in for a real testimonial.
For this hypothetical brief, the simplest line might be “A closer look at the strap and front pattern.” Alternatively, leave the speech field blank and let the hold show the shape. Rehearse the line with the movement before deciding.
The casting guide offers a comparison by framing and delivery. Use the character-sheet review guide to check the chosen appearance. A recognizable face helps continuity only if the pose, outfit and product handling also match the assignment.