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A final review checklist for an AI product ad
A final review should end with a decision: release this exact file, hold it for a specific correction, or reject it because the concept cannot be supported. “Looks good” is too vague when product identity, speech and destination can fail independently.
Prepare the comparison material
Put the original product photos, confirmed facts, chosen creator and scene references, approved spoken line and intended destination beside the finished video. Use your written brief and shot outline when checking whether the action matches your intention. Keep unknown measurements and unprovided views marked as unknown.
For a hypothetical water-bottle ad, the approved goal is to show the photographed cap opening once. The reference includes its attachment point, but no leakproof test. That distinction determines the release standard: a plausible opening can pass; a generated splash demonstration cannot establish a new performance claim.
Use separate pass or hold decisions
| Gate | Pass when | Hold when |
|---|---|---|
| Product | Shape, selected variant and identifying detail remain accurate | Cap, label or color changes |
| Action | Contact and movement show the approved operation | A hand penetrates or the mechanism changes |
| Speech | Every audible word matches the approved line | A claim is added or a word is cut off |
| Presentation | Product and text remain readable | Captions or interface cover the key detail |
A stop example worth documenting
At seven seconds, the cap detaches even though the reference shows an attached cap. The voice remains correct and the lighting looks attractive. Hold the file: the product action is wrong. The review note should name the time, the expected attachment and the observed change, then propose a simpler opening or clearer reference for the next version.
Do not average that defect against the good lighting and call the video mostly approved. The failed action is the explanation viewers are being asked to trust. A caption or cropped ending cannot rescue it if it removes the advertised demonstration.
Review the released copy and destination
If captions are needed, start transcription deliberately, inspect the heard words and position, then render a separate captioned MP4. Review that file from beginning to end at phone size. Check the intended upload preview as well, including whether the destination contains the product and detail the closing instruction promises.
Record the filename, review date, reviewer, remaining limitations and decision. Preserve the original generated video and earlier versions; later edits to an ad or shared reference never update those finished files. A new render requires a fresh release review.
Use product checkpoints, audio review and team approval notes when a gate needs a more detailed handoff. Release only the specific artifact that passed those checks.