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Plan an AI product demonstration with clear states

A useful product demonstration lets the viewer understand one mechanism. Define what the product looks like before the action, what changes and what it looks like afterwards. If those states cannot be described from the supplied information, the ad needs more references or a different concept.

Choose an observable mechanism

Hypothetical example: photographs show a pen case closed and open, with its real zip and lining visible. The ad demonstrates the opening. Case dimensions, fabric composition and capacity are unknown. It can show a zip moving between two supplied states without claiming that the case holds a particular number of pens.

A mechanism illustration differs from a performance test. Generated opening footage can communicate the closure type; it cannot establish durability or prove that the zip never jams. For strength, temperature, impact or long-term results, use real evidence and avoid treating a generated action as proof.

Give every stage a physical handoff

Hypothetical ten-second plan outline:
Start: closed case flat on table, zip pull visible.
0–3 s: hands settle; left steadies case, right takes pull.
3–7 s: right hand moves zip to the photographed open state.
7–10 s: hands settle, lining remains visible.
Camera: fixed above table; no orbit during opening.
Approved line: “Open it to see the lining.”

The right hand should not teleport from the zip to another object at the transition. The case should remain supported throughout. Include the end state of each stage in the next stage’s starting state, with the exact approved dialogue assigned where it can be spoken naturally.

Match references to the action

Unknown interior views remain unknown. Do not ask the model to complete the mechanism from a blurry front photograph. The tabletop scene guide helps select a camera height that sees the interaction.

Review cause and effect

Watch whether contact causes the expected motion: the hand touches the pull before the zip opens, and the lining appears as the opening widens. Look for a lid, hinge or handle that changes construction. Pause at the middle of the movement, where an attractive start and finish can conceal impossible geometry.

If the action fails, reduce its complexity or improve the actual views before generating another paid version. Preserve the first finished video when making a variant. Use the show-and-explain script for the spoken sentence, or an explainer format when a stable view communicates the use more clearly than a moving mechanism.