Fairytale product references: bottle example
A product reference serves several jobs. The hero establishes the whole object, the detail image identifies it, and the product sheet organizes the supplied information for production. You will get a more useful ad if you know which photograph answers which question.
Map a bottle reference by purpose
In this hypothetical example, the merchant supplies three photographs of a blue bottle: a front view, a three-quarter view and a sharp close-up of the printed label. No rear photograph or measurement is supplied.
| Input | What it establishes | What remains unknown |
|---|---|---|
| Front hero | Overall silhouette, cap, front color and label position | Exact dimensions and rear markings |
| Three-quarter view | Cap thickness, side contour and loop attachment | The entire reverse side |
| Label close-up | The original logo and visible printed detail | Text obscured by glare or outside the crop |
Do not treat the second photograph as permission for a full rotation. It shows only the angle actually photographed. If the concept needs the back, obtain that photograph or change the action.
Use the standard product sheet
Upload the original photos in the Product step. The reference enters the ad immediately; an uploaded product's missing sheet is drawn with GPT Image 2.5 when the video is generated. The Generate quote includes that drawing. The standard 4:5 sheet retains Product Overview, Product Hero Views, Product Close-ups and Packaging / Construction.
The sheet is a generated reference, not a replacement for the label original or a measurement record. Its useful job is to carry consistent views and details from the source images. Inspect the resulting product in the video and compare it with the original hero and close-up.
Write an action the photographs support
For this bottle, a supported direction is: “The bottle starts upright with its front label toward the camera. One hand lifts it by the photographed loop, holds it at a shallow angle and returns it upright. Keep the front visible; do not rotate to an unseen back.”
This direction limits both the movement and the camera. A continuous shallow angle gives the viewer a useful sense of form while avoiding a fabricated rear design. It also makes the starting and ending product easier to compare.
Review identity separately from movement
- Does the cap have the same shape throughout?
- Is the loop attached in the photographed place?
- Does the body remain the same color and contour?
- Is the label unchanged when it becomes visible?
- Does the hand grip the loop rather than pass through it?
The photo checklist helps select sources before upload. For lettering, use the stricter checks in product labels in AI video. Once a reference is prepared, the reuse guide explains how to keep it useful across later concepts.