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Make an ad
How to make AI ads for tech products and apps
Tech products are tricky for AI video in one specific way: screens. Ask a video model to show your app's interface or a gadget's display and you'll get something that looks like a screen but reads like nonsense. The fix is to plan around it, and the formats below do exactly that. This tutorial covers ads for gadgets, devices and apps.
Two examples
A gamer's live reaction and a presenter walking beside a vineyard robot. Both are AI-generated and five seconds long, and neither relies on a readable screen. In the first, we never see the game, only what it does to him: "No way. Did you see that? I actually hit that." In the second, the machine is shown working, and one sentence explains it.
The screen problem
Interfaces are dense with small text, icons and precise layouts, which is exactly what video models are worst at. Even with a screenshot as a reference, the screen will usually drift into look-alike shapes as the camera moves. So:
- Keep screens out of the generated shot, or angled away, dimmed, or too far away to read.
- Show the reaction to the screen instead of the screen itself.
- Add the real interface afterwards. In your editor, cut from the AI clip to a real screen recording, or place a real screenshot over the phone. Real UI from your product is both accurate and honest.
Step 1: pick a format that doesn't need the screen
- The reaction: someone using the product and reacting, as in the gaming clip.
- The presenter: someone walking or standing beside the product, explaining it in one sentence. Good for machines, vehicles and anything too big to hold.
- The unboxing: the box opened toward the camera, the device lifted out and turned in the hand.
- The one interaction: one physical action, such as pressing a button, opening a case, putting in an earbud or folding a stand.
- In the moment: the product in use where it belongs: headphones on a run, a camera on a bike, an app opened at a café, screen not readable.
Step 2: get the hardware right
Devices are full of details customers check: ports, buttons, the camera bump, the logo position, the finish. Give the model:
- clean photos of the device from every side you can,
- a close-up of the logo and any distinctive detail,
- the size relative to a hand: "a case the size of a matchbox", "earbuds that sit inside the ear".
Then keep the movement simple. Turning a device slowly in the hand works; spinning it, opening and closing it repeatedly, or plugging cables into it rarely does. More in keeping products and faces consistent.
Step 3: say what it does, in one sentence
Tech ads tempt you to list features. Ten seconds holds one. Pick the benefit a viewer will feel ("it's picking grapes by itself while we're just walking along"), not a spec sheet. If you do mention a number, such as battery life, speed or capacity, it must be exactly true, because tech buyers check.
Step 4: plan the clip
STAGE 1 (0–3 s)
Initial state: @creator at a desk in the evening, @product closed
on the desk beside a laptop with its screen facing away.
Primary action: she picks @product up and flips its lid open.
Camera: phone at eye level across the desk, steady.
End state: @product open in her palm, lid toward the lens.
Transition: continuous.
Dialogue: none
STAGE 2 (3–7 s)
Initial state: @product open in her palm.
Primary action: she takes one earbud out and puts it in her ear.
Camera: same angle, slow push in.
End state: earbud in, @product still in her palm.
Transition: continuous.
Dialogue: "Okay, the case actually fits in my jeans pocket."
STAGE 3 (7–10 s)
Initial state: earbud in.
Primary action: she closes the lid and smiles at the lens.
Camera: same angle.
End state: @product closed in her hand, logo to camera.
Transition: none, the ad ends.
Dialogue: none
EXCLUSIONS
No readable text on any screen. No other devices' logos.Step 5: check it
- The device has the right number of buttons, ports and lenses, in the right places.
- The logo and finish match your photos.
- No screen shows fake interface text.
- The size stays the same next to the hand.
Then cut in your real screen recording if the ad needs one, and add captions.
Tech ads in fairytale video
The library has creators who suit tech: Jordan and Theo from the reels above, and Kenji, who reviews tech and gadgets. Desk and office scenes include an open-plan office desk, an executive office at dusk and a bedroom desk on a cozy evening. Upload your device's photos and generate a product sheet with GPT Image 2.5 for 5 credits. Review it, describe the one interaction, approve the line, and generate a paid Seedance 2.5 video at the price shown. Its concept, timed plan, prompt and references stay with the result. For dialogue and voice, see AI talking ads; for more formats, 13 AI ad examples.